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Rrapo Zguri

The establishment of the first news websites in Albania dates back to 1999-2000. The creation of the first ISPs in 1998 (ISP – Internet Service Provider), such as Adanet or Abissnet led to the introduction of internet services to the market. As a result, this led to the increase in the number of users and in massive interest in services of the World Wide Web. Traditional media were among the first media actors to turn to the internet, not just to benefit from its advantages and services, but also to create their online space or windows. the full article in .pdf
 The professional routine of the Albanian journalist: A look at a day of work
Jonila Godole

In general, when speaking about the professional activity of journalists in their daily work in research, the focus is on the organization of the newsroom by hierarchy and beats. Analyzing journalism practice is important for several reasons. Among these, the most important is to identify who is really a journalist today. The one who moderates, the news anchor, the one who “uploads” information online, the one who selects and broadcasts music on Radio or TV rarely has journalism education. the full article in .pdf
The era of "cross-platform" media and its impact on the market
Thanas Goga

The Albanian media market is clearly dominated by the electronic media outlets, and particularly by the television broadcasting networks, while the daily and periodical print circulation figures continue to plummet. In addition to RTSH (ART, Albanian Radio Television) or Public Service Broadcasting, there are another two commercial privately-owned operators licensed for nationwide analogue television broadcasting, 75 local TV stations, 70 cable service providers, as well as two digital terrestrial and satellite broadcasting services. Additionally, there are three FM radio broadcasting stations airing their programs nationwide and 68 other local FM radio stations. the full article in .pdf
Copyright: Albanian Media Institute - Instituti Shqiptar i Medias, 2012
imageThe Albanian “Mapping Digital Media” report was published in February 2012 in the framework of the Mapping Digital Media project of the Open Society Media Program. The project examines in-depth changes in the media landscape in 60 countries, focusing on how these changes affect the core democratic service that any media system should provide—news about political, economic and social affairs. In addition to the country reports, the project includes background papers on key topics related to digital media. These papers form the Mapping Digital Media Reference Series.The country reports, the reference papers, and other related materials are available on this link:

The quick pace of developments in this area leads to the need for a constant and quick update of the most relevant and changing aspects in the media landscape. For this reason, this section also includes a series of follow-up articles on the latest developments and most relevant aspects of the Albanian case as identified in the “Mapping Digital Media” report. The series of articles will focus among others on the ongoing media reform, imminent digital switchover, reform to regulatory authority and public broadcaster, as well as any new developments of media landscape, etc.
Read the country reports
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Read the Report (pdf)
Online media in Albania – an overview
Mapping Digital Media - Albania
Media ethics in the era of digitalization
Ardian Vehbiu

The internet became popular as a mass communication technology practically right after the fall of the Berlin Wall and the collapse of communist regimes in Eastern Europe, although it is not possible to establish any causal connection between the two epochal events. Nevertheless, the inherent inclination to democratize, decentralize, and make the systems massive is common for both cases, and it brings with it collateral the full article in .pdf
Public Service Media (PSM) and the double challenge of digitalization
Dr. Mirela Oktrova

The management of the digital future of the Public Service Media (hereinafter PSM) and generally the media in Albania is as much a perception problem as it is an application problem. So far, the perception of the process of switchover to digital broadcasting generally suffers from its understanding as a simply technological problem, although the law and the relevant strategy demonstrate care both in guaranteeing pluralism and in strengthening the PSM’s public during and after this process. the full article in .pdf
The lost revolution: New media and activism
Dr. Ermal Hasimja

The quick spread of social networks (Facebook, Twitter, etc.) in Albania brought about hopes on revolutionary experience of communication in other countries, along with hopes of revival of civic and political activism. This hope is not fulfilled today in most democratic contexts, but is strongly justified in authoritarian cases. In this paper I will try to show why the supposed potential of a revolution in communication has not led and will not lead to the expected effects in the Albanian case, at least in the medium term, against the current background of information technology. the full article in .pdf
Running the Marathon: The Effort to Reform Albania’s Defamation Laws
Darian Pavli

In early 2012, Albania adopted comprehensive reforms of its criminal and civil defamation laws, bringing them into much closer alignment with European democratic standards. The reforms were the culmination of many years of lobbying by local and international actors, spanning three consecutive legislatures. They are also an interesting case study of a long-term effort to generate political momentum for politically unpalatable reforms: the full article in .pdf
Failure of the Audiovisual Media Law and the contradiction that holds public interest hostage
Raimonda Nelku

Albanian society is still finding it difficult to take the right path towards the European perspective and internal contradictions have taken hostage the will to take actions to establish a state that serves the rule of law. The law “On Audiovisual Media,” approved several weeks ago, has been a true test for the people's representatives in the parliament. They proved they failed to pass the test. As a result, the law did not manage to give meaning to the solemnity that the Albanian Constitution bestows upon the Albanians' right to information, where freedom of expression is guaranteed by the full article in .pdf
Switchover to Digital Broadcasting
Enio Haxhimihali

EU countries have progressed in their implementation of digital networks and switch-off of analogue broadcasting. Most of them have now switched 100% to digital broadcasting, excluding Greece, which has established 2015 as the deadline for switching off. Regarding Central and Eastern Europe region, its countries are currently in the process of transition from analogue to digital broadcasting. Most of these countries have drafted the strategies for the process, the full article in .pdf