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Media Monitoring

Monitoring children coverage in albanian newspapers...
Crime and court reporting...
Education and training
    of journalists...

Corruption reporting...
Reporting and privacy...
Reporting on social issues...
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Copyright: Albanian Media Institute - Instituti Shqiptar i Medias, 2011
media legislation
Albanian media code of ethics
     Previous publications
Report on digital media in Albania
The Mapping Digital Media project, implemented by Open Society Foundations, examines the global opportunities and risks created by the transition from traditional to digital media. Covering 60 countries, the project examines how these changes affect the core democratic service that any media system should provide: news about political, economic, and social affairs. According to the Albanian country report, digital terrestrial broadcasting has so far affected mainly the capital and other cities, while the rest of the country and especially the rural areas have hardly been affected due to insufficient coverage and lower economic capacity. Economic reasons, as well as delayed legislation, have contributed to the slow speed of digitization, and official allocation of the digital spectrum has yet to start. In general, the dynamics of the digitization process as well as of the media market as a whole are difficult to assess due to the continuing lack of publicly available systematic and credible audience research. The explosive growth in internet access is, however, beyond doubt. According to the ITU, the percentage of the population with internet access rose from 0.1 in 2000 to over 43 in 2010.The number doubled between 2008 and 2010. The report calls for the Digital Strategy to be finalized without further delay, and then implemented. Broadcasting regulation should be amended to bring it into full compliance with the AVMSD. The report also focuses attention on the need for government support to help the public broadcaster to catch up with the digitization process. Last but not least, the report stresses the need for improved working conditions in journalism, in order to discourage self-censorship, and for implementation of a code of ethics in the new media, in order to minimize slander and violations of copyright. The recommendations in this report were debated by local experts and stakeholders in 14 February at the Albanian Media Institute.
The report in english is available online here
The report in albanian is available online here
A book about hate speech in online media
The Albanian Media Institute launched the publication for the first time of the Balkan Media Barometer for Albania on December 18, with the participation of about 40 journalists, media experts, academicians, and civil society representatives. The Balkan Media Barometer is an analytical exercise to measure the media situation in a given country which at the same time serves as a practical lobbying tool for media reform.

The methodology of the barometer consists in in-depth panel discussions of 45 indicators used to assess the media situation by a group of 10 journalists and civil society representatives. The barometer addresses four key pillars: legal framework for media freedom, landscape diversity and sustainability, independence of the regulator and public broadcaster, and media professionalism. According to the BMB panelists the legal framework in place for protection of human rights and freedom of expression is generally good, especially with the introduction of new laws and amendments and ongoing efforts in this field. However, these laws have proven difficult to implement in the practice of the Albanian media landscape on a daily basis.
The Balkan Media Barometer report for Albania was drafted by Albanian Media Institute, with the support of Friedrich Ebert Foundation.
Balkan Media Barometer for Albania in english is available online here
Balkan Media Barometer for Albania in albanian is available online here
Balkan Media Barometer for Albania
Online Media
Online media bookThe Albanian Media Institute, with the support of Austrian Development Cooperation, carried out and published a research study on Albanian online media. The object of this research study was the online media operating in Albania. The scope of this study was the portrayal, as completely as possible, of the history and the development of online media in Albania up to the present, by identifying approaches, specific developments and characteristics in comparison with global model characteristics, formats and models of publications. Furthermore the aim was to assess the extent and the efficiency in the application of techniques and capacities of the web practices and genuine cyber-media developments, the level of interactivity, the speed in transmitting of the information, the managing strategy and business models they have pursued and the individual profile each have established. The empirical research has been carried out through a monitoring of Albanian online media to identify specific developments in the Albanian web journalism. The period of monitoring extended from April 1, 2014 to July 1, 2014. The object of the monitoring and research were 45 most visited news websites, which were listed among the 300 most visited sites, according to an overall ranking for Albania presented from the statistical search engine Alexa, published on March 23, 2014. A considerable amount of quantitative and qualitative data has been amassed from questionnaire-interviews organised by the Albanian Media Institute during the period of March-April 2014 with managers or representatives of 39 of these Albanian online media.
Read this publication in English
Read this publication in Albanian
Research Study on Albanian Online Media
hate speech bookAlbanian Media Institute published the book "Hate speech in online media in South East Europe." The book contains seven country reports on hate speech in online media in the region. The country reports aim to identify the main trends and violations of hate speech in online media in Western Balkan countries and in Turkey. Reports combine direct content monitoring of online media with previous research, monitoring, and studies.

The reports also provide overviews of relevant legislation in the realm of hate speech. The practice of media initiatives to self-regulate is also described against the general background of self-regulation process in each country. The book also features an analysis of the legal concept of hate speech and balance of rights, produced by Article 19, along with respective relevant court cases.

The publication was in the framework of the UNESCO project "Media accountability in SouthEast Europe," supported by EU, while the publishing of this book has also been supported by OSFA. (Read the book in English)
A publication on media integrity issues
media integrity book"Media integrity matters - Reclaiming public service values in media and journalism" is a book published in May 2014 comprising research reports of the SEE Media Observatory. Conducted between July 2013 and February 2014, the research is an attempt to address obstacles to a democratic development of media systems in the countries of South East Europe by mapping patterns of corrupt relations and practices in media policy development, media ownership and financing, public service broadcasting, and journalism as a profession. It introduces the concept of media integrity to denote public service values in media and journalism.

Five countries were covered by the research presented in the book: Albania, Bosnia and Herzegovina, Croatia, Macedonia and Serbia. The research was led and coordinated by the team at the Peace Institute in Ljubljana. The reports in this book and effort invested in their preparation and presentation rest on the belief that media integrity matters. Public service values in media and journalism are endangered and therefore need to be monitored and protected.

The regional overview and Albanian chapter in Albanian is here.
You can read the complete book here.
Report on hate speech in online media
This book has been produced with the support of UNESCO in the framework of the Project "Media accountability in SouthEast Europe", financed by the European Union.

This publication is a joint effort of the South East European Network for Proffesionalization of the Media (SEENPM), Albanian Media Institute (Tirana), Media Center (Sarajevo), Press Council of Kosovo (Pristina), Macedonian Institute for Media (Skopje), Montenegro Media Institute (Podgorica) and Novi Sad school of Journalism (Novi Sad.

Read this publication in Albanian
Reporting Neighbours in Balkan Media
Reporting neighbours
This book contains six monitoring papers on how we report on neighbors, drafted by media experts from Albania, Macedonia, Serbia, Kosovo, Montenegro and Bosnia and Herzegovina. The reports focus on analyzing the coverage of neighboring countries in the mainstream media in each country. The aim of the report was to provide an overview of the main trends in reporting neighbors in the media, making use of representative case studies on reporting neighbors in order to analyze the trends that the media follow in reporting the neighbors. The papers produced aimed to identify the main trends, violations, and stereotypes in reporting on neighbors in domestic media. They also described measures undertaken by media or other authorities/organizations on addressing the situation, their efficacy, and their balance to freedom of expression. Direct monitoring of specific media or case studies was provided to illustrate the trends.
Read this publication in English
A research on social media and their use by Albanian media
media integrity bookIn the last decade the onset of technological innovation and the ongoing financial crisis has shaped the landscape of traditional media visibly. No portion of the media landscape is spared the turbulence of the radical change brought about by digitization. At the same time, development of social media, its impact on traditional media and public debate and life, cannot be ignored and division lines between traditional and new media are increasingly blurred. This study takes it upon itself to present a general overview of the development of online media and social media in Albania, focusing particularly on how professional media outlets use social media.

The empirical research focused on monitoring me most widely used social media in Albania, such as Facebook, Twitter, YouTube, Google+, Instagram and the blogosphere, as well as the six leading online media in Albania from August 2014 to August 2015. The methodological approach consisted of monitoring development of traditional media and social media in a parallel way, pinpointing convergence attempts.

To read the research in English, please click here.
To read the research in Albanian, please click here.
Time zero of the digital switchover in SEE
This regional report analyzes the main trends regarding the process of digital switchover in seven SEE countries. When it comes to the digital switchover, it seems that the common feature across the SEE region is the delay. Out of the seven countries included in the study "Time Zero of the Digital Switchover in SEE", only two managed to keep up with the initial plan and, by June 2015, there were still countries struggling with the digital switchover implementation and consequences. The report - the second in a series of six dedicated to freedom of expression in the region - is part of the program South East European Partnership for Media Development, implemented by a consortium of media organizations from Albania, Bosnia-Herzegovina, Macedonia, Montenegro, Serbia, Bulgaria, and Romania. (Read the report in English)
Time Zero