Copyright: Albanian Media Institute - Instituti Shqiptar i Medias, 2011
Workshop and advocacy training on media literacy
A workshop to discuss the findings of a research report on situation of media literacy in the country was organized on November 2, with the participation of about 30 journalists, academicians, and civil society activists from Tirana and other districts. The research on media literacy was conducted as part of the regional project "South-East European Partnership for Media Development", implemented by the Centre for Independent Journalism - Romania and supported by the European Commission, coordinated by Albanian Media Institute for Albania .
The research aimed to draw a picture of the media literacy situation in Albania, identifying the existing practice, formal state policies, civil society initiatives, and the interaction of media with other actors. The report focused on training needs in journalism profession and the general public, as well as on the environmental factors at the basis of media literacy. Ioana Avadani, director of the Center for Independent Journalism in Romania, also addressed the participants, presenting the findings of the research in other countries in the region. Based on the findings of the report, a two-day training course on advocacy skills followed on November 3-4, with the participation of 20 journalists and students. Cristina Lupu, communication expert, shared the Romanian experience in media literacy, discussing with participants techniques they could use to advance knowledge on media literacy, as well as current journalism trends and how they shape the approach to media literacy. Jonila Godole and Rrapo Zguri, professors of journalism at the University of Tirana, focused on the Albanian context regarding media literacy, the current problems in media landscape and how they affect information of the public on certain issues, journalism development through the years, education needs of the students and the public, and new approach to communication literacy.
The research is available here